I have always been an Uncle chips guy. Uncle chips is this flavor available in a green pack in India (I haven't seen it in the west so far). It was earlier a company in itself but now it comes under the Lays banner. I grew up eating Uncle chips. From my memory, it was the probably the first chips in India. Lays came much much later. At the time of the entry of Lays into India, a lot of kids changed camps. These people were a disgrace to the Uncle chips community. The Uncle chips community however, was not able to save the chips from dying and the company stopped production. This was a period of my life, I guess about 4-5 years when I had no Uncle chips. Everytime I would walk into a confectioners, I would search through the rack with a tilted eye just in case Uncle chips is back. The chips were no longer picked up from the racks but told to the shopkeeper to be put in the bags. Those were disappointing days. I think the withdrawal of the chips has caused more sorrow and grief to Indian people than any other historical activity. Then something happened on the corporate side and now Lays decided to revive the brand. One fine evening, I spot a pack of Uncle chips. I just couldn't believe it. I took up the pack in my hands and felt it. Is it really Uncle chips. Yes, they are back! The rejuvenation helped me excel and succeed in life. I am sure this feeling is shared by other Uncle chips loyalists as well.
But there are all kinds of people in this world who have a liking for the different flavors. I think the three most popular ones for me are Classic Salted and Sour cream apart from Uncle chips. I know there are people who like tomato, and masala and pudina and what not. If you are one of them, you must know that there is not a chance that you can be respected by the people who like the more subtle flavors. You are the ones who would order your pink and blue drinks at a bar, sit around showing the world your blue lagoons, Singapore Slings or tequilla sunrises or all those strawberry stuff without a slightest realization of how uncool you are. The classic salted guys, sour cream guys and the Uncle chips guys are really the Martinis and the single malts of the chips business.
Am short on time, more later.
But there are all kinds of people in this world who have a liking for the different flavors. I think the three most popular ones for me are Classic Salted and Sour cream apart from Uncle chips. I know there are people who like tomato, and masala and pudina and what not. If you are one of them, you must know that there is not a chance that you can be respected by the people who like the more subtle flavors. You are the ones who would order your pink and blue drinks at a bar, sit around showing the world your blue lagoons, Singapore Slings or tequilla sunrises or all those strawberry stuff without a slightest realization of how uncool you are. The classic salted guys, sour cream guys and the Uncle chips guys are really the Martinis and the single malts of the chips business.
Am short on time, more later.
